More useful than background entertainment
A corporate simulator activation creates measurable participation. Every driver gets a time, every guest can see the board and the best laps create natural conversation.
Corporate events
Corporate racing simulator hire that creates competition, conversation and data capture.
Give guests a reason to compete, return and talk about your event with a professional fastest-lap format.
Best fit
Where this works.
- Staff engagement
- Client hospitality
- Networking events
- Product launches
- Trade stand footfall
- Awards nights
Professional simulator hire with live timing.
For dealership events, client hospitality and staff gatherings, the simulator becomes a managed race experience rather than passive entertainment. Choose high-throughput short sessions, scheduled VIP slots or a final fastest-lap shootout, with real-time positions visible to the audience.
The event can be run as a casual attraction, structured competition, charity challenge, team battle or podium shootout depending on guest numbers and venue flow.
Designed around your event objective
The format can focus on guest throughput, sponsor exposure, VIP competition, final shootout, team challenge or post-event results.
Professional presentation from start to finish
The rig, leaderboard, online results and event media give the activation a polished motorsport feel that supports your brand rather than distracting from it.
Live leaderboardPositions, lap times and split gaps.
Event mediaReal photos and video from SIR Motorsport events.
Online resultsPublished fastest-lap boards after the event.
Tailored quotePrivate hire from £495; corporate and show packages by brief.
Automotive partnership delivery
Built to support premium dealer and manufacturer events.
SIR Motorsport has supported automotive event work connected with John Clark Motor Group, combining a professional simulator competition with premium cars, venue activity and live results.
The partnership model keeps the client brand prominent while SIR Motorsport manages the driver experience, leaderboard and event flow.
Corporate activation
Give guests a reason to stop, compete and come back.
For dealership events, client hospitality and staff gatherings, the simulator becomes a managed race experience rather than passive entertainment. Choose high-throughput short sessions, scheduled VIP slots or a final fastest-lap shootout, with real-time positions visible to the audience.
For organisers
A defined activity with timing, a running order and an operator on site. We plan guest throughput, spectator flow and the competition format before event day.
For your brand
Discuss screen branding, client or sponsor presentation and event photography before the booking. Any marketing-consent collection requires separate, explicit permission.
For your guests
Clear instructions, an accessible racing challenge and published results that allow participants to check how they performed afterwards.
From our published events
Real corporate motorsport work at Knockhill
The published John Clark Motor Group Knockhill Track Evening on 22 July 2026 logged 20 driver entries and 23 runs. The event demonstrates a managed lap-time competition in a premium motorsport setting.
View the Knockhill event case study →For an accurate quote, tell us
- Venue and indoor/outdoor layout
- Branding requirements and approvals
- Expected footfall or invited guests
- VIP heats, timed challenges or final shootout
Questions
FAQ.
Can it be branded for a company event?
Branding and sponsor integration can be discussed depending on the event package and setup time.
Is it suitable for non-racing fans?
Yes. The format can be simple, fun and accessible while still feeling competitive for serious drivers.
Can you capture enquiries or marketing consent?
The website enquiry process includes optional marketing consent. Event data capture can be discussed separately and must be handled transparently.
Book the experience
Check availability.
Send your date, venue, expected guest numbers and event style. SIR Motorsport will reply with availability and the right package format.